CIAT Asia Report: Linking Hanoi markets to regional rural farming communities, one chayote plant at a time.Mar 2nd, 2010 | By Katie Ricketts | Category: Inclusive Markets, Linking Farmers to Markets, Market Based Solutions, New Business Models
For rural farmers in remote Vietnam, a switch to chayote cultivation and concentrated efforts towards building market linkages to urban centers has created change in lives of rural communities previously ignored. The stems and leaves of the vegetable are popular in Asian cooking and cultivation of the plant has meant significant improvements in rural livelihoods, environmental management, and job creation.
The community of Muong ethnic farmers in Tan Lac has historically been an underdeveloped, rural community with a 45% poverty rate. Without market linkages assisting them with market information (i.e., information that would assist them in knowing the market conditions for what to grow and how much), or linkages assisting in transporting, processing, and delivering produce, these communities have been traditionally trapped by significant barriers to market entry. After doing a market analysis of current needs and gaps for chayote shoots and evaluating the environmental conditions for chayote cultivation in Tan Lac, CIAT Asia set about creating the links from rural farm to urban marketplace.
Check out the CIAT Asia video of the project on our CIAT blog.
Check out this detailed power-point from our CIAT Asia center below-
Looking for information on middlemen and their role as important market linkages? Check out our recent post on Nextbillion.org