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Decision and Policy Analysis Research Area – DAPA

Embracing Change: A video

Embracing ChangeIn the second half of 2009 we have been working with the communications team of the CGIAR Secretariat on a new video project. You may remember our short explanatory video from last year where we used the Common Craft approach to lay out the different elements of the change process. This time we decided to opt for a small piece where we aimed at capturing the changes in mindsets that have been accompanying the process since its launch and as follows:

“We have success stories to share. However we need impact at scale. A revitalized CGIAR is part of the solution. And mindsets are changing; from skepticism to interest. Step by step we are embracing change. And now it’s your chance to get involved.”

The script is based on various CGIAR stakeholder quotes and the images and video excerpts are taken from center and challenge program Web sources. Both videos have been produced with Caramba Design, a Cali based multimedia company. Have a look and let us know what you think: Embracing Change

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