We have moved!

The bigger, better, brand new DAPA blog is here (link)

Please note this Blog is not updated anymore.

We have moved! -- CLICK HEREe --
Decision and Policy Analysis Research Area – DAPA
Tools and methodologies to make market linkages work

Tools and methodologies to make market linkages work

How can market linkages be achieved through comprehensive processes that promote rural agribusiness development? Finding answers to this question is part of our work as a research group that aims to contribute to the reduction of rural poverty by facilitating inclusive businesses with smallholder producers.

To this end, DAPA’s Linking Farmers to Markets Research Group (formerly known as Rural Agroenterprise Development Project), has developed various methodological guides and tools to support other institutions such as NGOs, development agencies, governmental institutions or private sector actors that are interested in implementing participatory agribusiness development programmes.

In the following documents you can find methodologies, tools and learning approaches that have been developed as a result of numerous collaborative projects in Latin America, Africa and South-East Asia over the past 10 years. The approaches focus on three dimensions: (i) capable producers; (ii) willing buyers; and (iii) the enabling environment. When these factors come together, it is possible to establish trading relationships that are both durable and profitable for farmers and buyers and thus contribute to the reduction of poverty and hunger. The presented methodologies follow the theories of knowledge management to help facilitate a continuous learning experience of the various actors involved in rural development processes.

Below you can find a brief summary and the possibility of downloading each tool (some are available in English and in Spanish):


LINK Methodology. A participatory guide to design, implement and evaluate inclusive business models with farmers.caratula link ingles

The widely-used LINK Methodology announces an expanded and updated 2.0 version (in English and Spanish), resulting from two years of fieldwork validation and improvement. Researchers applied and adjusted LINK’s tools in many different international contexts.

The LINK Methodology comprises four key tools that are designed to kick off, implement and conclude a participative innovation process in the iterative manner of a “design-test-check-act” cycle.  The methodology is highly adaptive and grounded in the growing literature around business models as a design/development tool to augment the effectiveness of business processes to fight poverty.

In the 2.0 version, you will find a methodology implemented by research projects in Latin-America (Colombia, Panamá, Ecuador, Nicaragua, Honduras, Peru) and Africa alongside the successful results of more than 40 business models derived from farmer studies.

You can also download the first version, available both in English and Spanish.

Contact: Mark Lundy (m.lundy@cgiar.org)


Discovering the Power of Reflection. Guide for the Systematization of Experiences.

This guide (available in Spanish only) is built around the critical analysis of activities carried out within development intervention, comparing problems and opportunities before the intervention with the results obtained after the intervention and analysing what interventions would be repeated and what interventions would not be repeated and why.

Contact: Erika Eliana Mosquera (e.e.mosquera@cgiar.org)


Market Knowledge: An Innovation Compass. Promoters of Innovation for Rural Agro-industry (GIAR), a Way to Get to this Knowledge.

This guide, (in Spanish available only) is based on experiences of Colombian and Nicaraguan businessmen who worked as innovation managers in agro industries, value chains and communities, and managed to improve production systems, productive units, product, marketing and even the functioning of organizations. The objective of this guide is to show in a practical, simple and dynamic way, how to implement the key elements of the “Promoters of Innovation for Rural Agro-industry” (GIAR, the Spanish acronym) methodology.

Contact: Jhon Jairo Hurtado (j.hurtado@cgiar.org)


Strategy Paper: A Participatory and Area-based Approach to Rural Agroenterprise Development. Good Practice Manual 1.

cover good practice guide 1This document (available in English only) provides an overview of CIATs approach to rural agribusiness development. The participatory and area-based or “territorial” approach is made up from a number of methods and tools that have been developed by the Rural Agroenterprise Development Project team and its partners through work in Latin America, Africa and Asia over the past 10 years. The key elements of this approach include: (1) the development of partnerships, the assessment of existing resources and joint planning; (2) the assessment of market and demand trends, and the identification of market opportunities; (3) the development of business plans for rural agribusinesses and business support services; (4) project evaluation and mechanisms for gradual up-scaling; (5) knowledge sharing mechanisms and change management towards market oriented innovation systems; (6) and recommendations for better marketing and trading polices.

Contact: Mark Lundy (m.lundy@cgiar.org)


cover good practice guide 2

A Participatory Guide to Developing Partnerships, Area Resource Assessment and Planning Together. Good Practice Guide 2.

The purpose of this guide (available in English here) is to provide systematic means for selecting and evaluating a territory, to establish a working group to support inter-institutional agribusiness development, to develop client profiles, and to agree upon plans for joint activities in each area.

A former Spanish version of this tool can be downloaded here.

Contact: Mark Lundy (m.lundy@cgiar.org)


cover good practice guideIdentifying Market Opportunities for Rural Smallholder Producers. Good Practice Guide 3.

This publication (available in English here) combines market research, product concept evaluation and business analysis techniques within a practical and innovative approach for identifying market opportunities for rural agribusiness development in a defined area or territory.

A former Spanish version of this tool can be downloaded here.

Contact: Mark Lundy (m.lundy@cgiar.org)


Participatory Market Chain Analysis for Smallholder Producers. Good Practice Guide 4.

This guide (available in English here) is based on the principles of market-driven development interventions that go beyond individual projects intervention. The purpose of this approach is train service providers (1) to work with a range of representative actors for each link in the chain and (2) to design interventions that bring about systemic changes in the market place.

A former Spanish version of this tool can be downloaded here.

Contact: Mark Lundy (m.lundy@cgiar.org)



Share this:

2 responses to: "Tools and methodologies to make market linkages work"

  • AbdulWafi says:

    it is very usfulle for me so i am working in the one organization that we work in citrus industry my possition is marketing expert it is very needy form if u have the citrus market linkage information pleas help me send on my email
    yours sincerely
    Abdul wafi

  • Salomon Emanuels says:

    Good alternatives, helpful publications and tools.

Leave a Reply

about CIAT

If you could answer these three short questions, that would be really appreciated https://dapa.ciat.cgiar.org/we-want-to-know-our-readers/

Our Latest Presentations